Today is Giving Tuesday: as the name suggests it is about giving, whether it is your time, fundraising, or taking extra care to make sure you are being kind. The idea is it is an antidote to the spending and consumer frenzy around Black Friday and Cyber Monday.
I’d like to ask you, dear readers, to consider giving to First Touch, the charity for sick and premature babies at St George’s Hospital. It is where Hugo was cared for, and I am proud to be a charity ambassador in my son’s memory.
Through First Touch, funds are raised to provide state-of-the-art equipment that NHS budgets cannot afford – equipment that helps these tiny babies have the best-possible chance to survive and to thrive.
For example, money raised in Hugo’s memory have bought an oximeter, and have contributed towards the purchase of DVD players and headphones so parents can watch the Best Beginnings Small Wonders films at their baby’s side.
The funds also help make families’ lives a little bit easier, by funding the vital Family Centred Care Coordinator, as well as by providing refreshments and refurbishing rooms in the unit.
Crucially, they help all families make memories by providing journey boxes.
Sadly not all babies survive, like my Hugo. The charity funds bereavement study days, and the annual remembrance service.
This Christmas, you may be looking for a worthy cause to donate to in lieu of sending cards, or buying gifts.
Looking towards next year and resolutions you may be looking for a worthy cause to help motivate you to get fit and run a marathon. You might want someone to bake cakes or do knitting for.
However you would like to raise money, First Touch can make good use of every penny in to help little babies and their families – today and every day.
Please take the time to watch this video about their invaluable work, too.